Renovo Seed™ positioned to shake up the seed industry with practical and profitable seed solutions

The proprietary forage, cover crop and conservation seed mixes hit the market today

(BROOKINGS, SD, Oct. 18, 2023) – Renovo Seed debuts today with an elite lineup of more than 80 proven, prebuilt seed mixes that simplify forage, cover crop and conservation seed choices. Access to a robust caliber of seed mixes and an established supply chain have paved the way for Renovo Seed to launch its commercial seed brand, a first for the forage, cover crop, and conservation space. You can find Renovo Seed at a growing network of seed dealerships and ag cooperatives nationwide, as well as online.

“We’re problem solvers. Our priority is making these seed mixes easy to use for every farmer, rancher or landowner. You don’t have to be an agronomy expert or conservation fanatic to understand our products,” says Justin Fruechte, ag product expert for Renovo Seed. “We take the guesswork out of your seed choices.”

Customers can purchase seed on Renovo Seed’s website and have it shipped right to their door. The site also serves as a powerful resource, featuring seed selector tools to simplify the decision-making process, as well as agronomic details, video tutorials, firsthand farmer and rancher experiences, and how-to guides that enhance understanding and confidence in the products.

“Our North American footprint and streamlined distribution means we can get seed into your hands fast,” says Shannon Kubik, brand president of Renovo Seed. “Because our products are often used for double cropping or to complement other crops, turnaround time is critical. Timely delivery is another way we’re able to simplify and improve the seed-buying experience for our customers.”

Renovo Seed may be new, but its team is made up of experts who have been land-use linchpins for decades, linking practical land use solutions with long-term farm profitability. Backed by MillbornTM, a vertically integrated seed supply chain powerhouse with over 35 years in the seed industry, Renovo Seed has the distribution channels and experience to back up its products.

“Our people are rooted in the land,” says Kubik. “They farm. They have livestock. They’re invested in their farms’ longevity. Their experiences have helped us build products that offer real value and solutions guided by three principles: renew, revive, repeat.”

“We believe that not only can the land be renewed, but also the entire seed buying and crop planning experience. We create easy-to-use, effective seed mixes that make it simple for farmers, ranchers, and landowners to renew their crop plan and revive their land,” Kubik adds. 

Whether you’re looking for high quality alfalfa or grass for feed for your livestock, diverse cover crop solutions, hay and pasture mixes, conservation seed, or are an outdoor enthusiast looking for premier food plot options, Renovo Seed has proven seed mixes to simplify decisions and help you exceed goals.

To take the guesswork out of your forage, cover crop and conservation seed choices, visit or call 888-498-7333 to locate a dealer near you.


About Renovo Seed

Renovo Seed enters the seed industry as a visionary in positive land use solutions. Backed by Millborn’s powerful supply chain, Renovo Seed works to improve the resiliency of the land for generations to come with a robust seed lineup and unmatched team of experts who design practical, tailored solutions for farmers, ranchers, and landowners. For more information, visit

About Millborn

With high-quality seed products, a unique, vertically integrated supply chain, and a team of experts who understand the industry, Millborn is the single source for agriculture, conservation, reclamation, and commercial seed needs. For more information, visit



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